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Kate F.

Design Research Manager

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Top Insider Advice

I came from a heavy scientific background, making unnatural amino acids in the lab (which are all white crystals!) to a world of colour and possibility in food development, and felt really out of my depth. The change to industry was challenging, there were targets and KPIs and OKRs and all the other acronyms! And so many people to work with, challenge, influence... I then went to a retail environment where I felt out of my depth again initially, the pace was faster, there was less thinking time and quant evidence was king. I learned more about myself and decided after a few years to challenge myself again and go to the digital world. I've had a constant thread - understanding customers, employees, users - though the context and environment has shifted every time. And that's a good thing! Don't be afraid to jump at an opportunity, you will always learn something and it will benefit you.

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Career path

Insight Manager

Unilever

From 10/2010 to 05/2013

Insight Manager

Bernard Matthews

From 05/2013 to 04/2015

Insight Manager

John Lewis Partnership

From 05/2015 to 01/2020

Company

What do you like about your job and the company?

We have a good open culture in the team, and people are always willing to help. We have lots of forward and backward looking sessions, time to use the hive mind of the team to solve problems and time to 'show and tell' - where it doesn't have to be perfect, it's more about discussing and shaping. For me, I live on the Norfolk/Suffolk border so the London office isn't the easiest to get to! We have great trust in the team and through conversations with my manager (Head of Design) we've agreed a flexi pattern of hybrid working that is perfect for me. I come into the office maybe once a week and it's fantastic to see people and have those meetings and conversations that are better in person.

Greatest achievements

AURA is the client side body for insight and provides a fantastic, collaborative learning space for researchers on the client side of the industry. There are no agencies or suppliers which makes it free from sales pressure, and the forum really allows you to compare and contrast and learn from peers. In 2020, I had stepped up to manage the team of 26 researchers and insight managers in John Lewis/Waitrose when the pandemic started. We shifted to remote and had to learn all about our new team, establish new ways of working and support people we had never met. It was amazing how the team galvanised, and despite the pressure we delivered some outstanding work that really shaped the strategy of the business. I submitted the team for the award and we won at the 2021 ceremony. It felt like real recognition of not just what we delivered, but how we pulled together and developed a super strong culture. Definite highlight for me!

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Lauren H

Senior Brand Manager

Top Insider Advice

Looking back to when I was starting out, if I could give my younger self any career advice, it wouldn't be anything to do with networking or improving my excel skills and it definitely wouldn't have been to do lots of free creative work for potential exposure. The first does help but not in proportion to how much it's touted, the second is still very much work in progress for me and the third only saw me poorer in time and hope. My advice would probably be three-fold. 1. Know yourself. Spend time noticing what excites you, what brings you joy and what ignites that spark in your tummy or gives you energy. Follow that. Go after that. See where it takes you. Nurture that side of you instead of focusing on areas with "room for improvement". There's plenty of time to learn a VLOOKUP or improve your presentation skills. You want to be doing something that's good - that you're good at and that's good for you. 2. Career paths aren't like the movies, despite what films like "What Women Want" will have you believe :). It's not all glamourous and straight forward. Your career path will likely include jobs that you hate, jobs where you're watching the clock like a hawk and jobs that you even forget you had! But I've lost count of the number of times I've thought, "huh, fancy that coming up here" and knowing the answer or what steps to take because of something I learnt trying to teach a 4-year-old how to hit a volley in tennis. Approach life with open ears and eyes, be a collector of thoughts, experiences and skills and remain curious! You'll be amazed at what you can sponge up to later put to use when you really need it. 3. and finally 3, if you want it, go for it. In spite of all the discomfort and worry and number of things on the job spec you don't think you're qualified for. It's hard and comes with a lot of mental hurdles to overcome but you won't regret it. It always seems to me to be more about the attitude you approach something with rather than your current level of experience. We've often found that people new to a subject come with a fresh perspective which can be worth its weight in gold! Good luck - you've got this.

Natalia J

Top Insider Advice

It's a powerful truth that many of us need to hear when we're standing at the crossroads of aspiration and reality. We all have dreams, whether it’s building a successful career, starting a business, traveling the world, or making a positive impact on the community. But too often, we let our dreams sit idle, cherished in our hearts but never brought to life. Without action, even the most beautiful dreams will stay out of reach. It’s the steps you take today that turn your aspirations into tangible achievements. To turn your dreams into something real, you have to take the leap and start moving forward, no matter how small the first step may seem. The road from dream to reality is paved with consistent action and determination.

Karen B

Business Analysis Capability Manager

Top Insider Advice

Sometimes the best opportunities are the ones you don't see coming. Be your own authentic self and if you see an opportunity which catches your eye - go for it! You have nothing to lose, and you could just end up in a great new environment where you're able to keep learning, inspiring and loving what you do.

Discussions with Kate F
What values do you appreciate most among your colleagues?
in Career Tips·Friday, October 14, 2022
1 response
40 views
Can you describe a typical day in your role?
in Career Tips·Tuesday, October 18, 2022
1 response
31 views
What's the culture in terms of diversity?
in Career Tips·Tuesday, October 25, 2022
1 response
21 views
How would you describe this company in 3 words?
in Career Tips·Tuesday, October 18, 2022
1 response
30 views
Tell me about the hardest thing about your job?
in Career Tips·Tuesday, November 22, 2022
1 response
21 views