From POS manager role in DIY store to Brand Comms role at Head Office
I started in 1985 as POS Manager during 11 years in a DIY Store in Cannes ,
I changed company and joined Castorama as POS Manager in 1997 during 11 years in Cannes as well
Then I moved to Paris in Castorama La Défense Store (same role) for 2 years.
In 2009 I moved to Lille as POS Comms Manager at Castorama Head Office for 7 years.
Then I spent 1 year as a Comms Project Manager for the opening of new Stores across France.
In 2017 I started a new job at Kingfisher as Comms Lead (Tools and Hardware) for 2 years + Joinery for 2 years again.
Finally, I have been working as Brand Manager (Joinery and Hardware) since early 2021.
Brand Comms Manager (Joinery and Hardware)
Within my current role I am in charge of Brand Communications.
The role consists of briefs creation for agencies according to the needs of our different retail Banners.
It's a Project management role, working closely with various teams and functions including Product/Market, Quality, Packaging & Content Teams to build a Comms plan with the relevant assets (videos, imagery, icons, POS).
I am then responsible for the presentation to our banners and supporting them to ensure a seamless roll out.
I take account of their Omni-channel strategy to provide consistent content for both Digital and Stores needs and I develop these assets in line with our New Brands Strategy and support the launch plan in connection with our Banners needs.
The project management mode ensuring a 360 degree view of project
I really appreciate our Project mode organization, ensuring confidence, autonomy and complete view of each project.
It's a project mode inside my team (with Brand, Content and Comms manager), with all others Kingfisher stakeholders in charge the roll out ( Product, Quality, Packaging) and with our Banners Teams (Market, POS, Digital, Catalogue, Marketing...).
It enriches both my Professional and Personal experience
Always favour strong human relations whatever the difficulties
By experience a project is like a journey, the goal is essential but the path to get there is just as important.
Keeping good relationship, a "can-do" attitude, open to find the right compromise to move forward are essential. There are strong things to take away from all projects, even in the failures and that should in no case affect the following experience, on the contrary it should reinforce it.
Grow together all the time in contact with others, whatever the age or experience, mutual exchange is essential. Work is an important part of our life, it must be source of wisdom as well and part of our personal development.
a complete comms set up increasing sales and brand visibility
I am very satisfied with a previous Joinery project (windows) creating a strong asset pack with lots of rich content as imageries, videos, icons set, line drawings.
It had an impact on artwork packaging rendering, and all my recommendations about web page layout, videos and imagery use on Social Media have been respected by Digital and Content teams to ensure a perfect roll out of the new range. Web pages were attractive with links to video and imagery carousel, The "How to install" video (very difficult to manage) had lots of view in the YouTube channel and the Range video had a great impact as well. A nice project to work on with a 360 impact on comms.
